Vidya Balan started work as an actress in the Malayalam movie Chakram, paired against Mohanlal, however the film was abandoned mid-way through production. After making her debut in television advertising as a model for a Surf Excel advertisement in 1998, she proceeded to do over 25 TV ads, (mostly directed by Pradeep Sarkar), followed with a variety of acting stints in music videos (Euphoria, Shubha Mudgal and Pankaj Udhas), Hindi TV soap operas (Hanste Khelte and Hum Paanch) and a Bengali movie, Bhaalo Theko, for which she won the Best Actress Anand Lok Puraskar award in Kolkata.
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