No. 1 : Shaun White
2009 Earnings: $8 million,Country: United States,Sport: Snowboard
The Flying Tomato is hoping to land his second Olympic gold medal as well as a new nickname: The Animal.
No. 2 : Kim Yu-Na
2009 Earnings: $8 million,Country: South Korea,Sport: Ice Skating
Known as the Ice Queen, Yu-Na is South Korea's first hope for an Olympic medal in figure skating.
No. 3: Lindsey Vonn
2009 Earnings: $3 million,Country: United States,Sport: Alpine Skiing
On the heels of her back-to-back World Cup championships, Vonn is poised to become the U.S.' face of the games and win her first Olympic medal.
No. 4: Ted Ligety
2009 Earnings: $2 million,Country: Unites States,Sport: Alpine Skiing
After his first Olympics in 2006, Ligety started his own goggle company, Shred--the nickname given to him as a child by a former coach.
No. 5: Apolo Anton Ohno
2009 Earnings: $1.5 million,Country: Unites States,Sport: Short track Speed Skating
Five-time medalist Ohno needs one more to tie the U.S. Winter Olympics record held by speed skater Bonnie Blair.
No. 6: Bode Miller
2009 Earnings: $1.3 million,Country: Unites States,Sport: Alpine Skiing
Miller is both the most successful and most controversial American skier of all time--a combination that has paid off well in terms of sponsorships from the likes of Nike and Head.
No. 7 : Gretchen Bleiler
2009 Earnings: $1 million,Country: Unites States,Sport: Snowboard
The 2006 Olympic silver medalist, who designed a signature apparel line with Oakley, had a perfect prelude to the Vancouver games when she won her fourth- straight Winter X Games gold in January.
No.8: Lindsey Jacobellis
2009 Earnings: $1 million,Country: Unites States,Sport: Snowboard
In Snowboardcross' Olympic debut in 2006, Lucky Lindsey may have only earned a silver medal, but she's been marketing gold ever since with sponsors like Under Armour and Procter & Gamble.
No.9: Hannah Teter
2009 Earnings: $1 million,Country: Unites States,Sport: Snowboard
The reigning Olympic half pipe gold medalist recently pledged to give back what her sport has given her by donating all her winnings to Haiti relief efforts. In honor of her sweetness, Ben & Jerry's named its newest ice cream flavor Hannah Teter's Maple Blondie--a maple ice cream with blonde brownie pieces and a maple caramel swirl.
No.10: Maria Riesch
2009 Earnings: $1 million,Country: Germany,Sport: Alpine Skiing
The Bavarian-born Riesch, who happens to be Lindsey Vonn's closest friend, was the 2009 Lange girl and is favored to medal in her first Olympic appearance.